Owning the Room on Social Media—Even If You’re New to the Party

For entrepreneurs or creators who are new to social media, it can feel overwhelming—like walking into a party where everyone else already knows each other. But confidence grows with every small interaction. Here’s how to go from feeling like a wallflower to becoming the life of the social media party.

Five Ways to Make a Great Impression

• Start Small with “Icebreakers”

  Just as you might introduce yourself to a small group at a party, start by posting simple, approachable content like a “behind-the-scenes” story or a quick “hello.” These posts don’t require polish but get your brand out there and build familiarity.

• Engage Through DMs and Comments (AKA “Working the Room”)

  Begin with casual, one-on-one engagement. Respond to comments, thank followers, and send friendly DMs to welcome new followers or thank someone for sharing your post. These small acts go a long way toward building confidence.

• Build Comfort with Reposting and Sharing

  If creating original content feels like too much right now, start by sharing other relevant posts or stories. Add your own insights or quick reactions when sharing; this approach keeps you active and lets you find your voice without pressure.

• Celebrate Small Wins and Interactions

  On social media, small wins add up. Whether it’s a few more likes, a comment, or a couple of new followers, taking note of these moments. Acknowledge these interactions—even quietly—to keep up your momentum and remind yourself that growth is happening.

• Be authentic but intentional to build confidence

• Audiences value brands that feel genuine, but a bit of care in presentation shows you’re serious about connecting. Show up with content that reflects who you are, while still looking prepared and thoughtful. A little vulnerability adds relatability, but keeping things cohesive shows you mean business.

Social media is an ongoing journey. Every post and interaction builds confidence, helps you find your style, and strengthens your presence. Just keep showing up, engage with authenticity, and let yourself enjoy the process. Soon enough, you’ll go from wallflower to the guest everyone wants to talk to.

In case you are still cringing about putting yourself out there on social media, enjoy this download my “No-Cringe Guide to Social Media for Busy Founders” below.